The Location collector allows researchers to specify a location type (e.g., grocery store, gym, coffee shop, etc.) to collect from their participants. In the activity, each participant sees a map with pinned locations near them which reflect their specified location type. Once they have selected a location from the map, the researcher can then retrieve an image of the map with their selection, as well as the physical address and coordinates for that location.
1: Setting Up the Collector
To utilize the Location collector, first drag it from the Collector menu and drop it into the activity builder.
Then add your desired question text and enter a type of location or select one from the "Location type” drop-down. Location types can be general, such as “grocery store” or “cafe”, or can be more specific, such as “Costco” or “Starbucks”.
To preview the Location question, first click “Save” at the top of the activity editor to apply your changes, then click “Preview”. A new tab opens, displaying a preview of the activity.
If your web browser has location services enabled, the map will generate automatically. If your web browser does not have location enabled, you can enter your zip code or city / state into the search bar to generate the map.
Note: When previewing a Location question, the map will only be available if your Segment dates are currently live.
2: Viewing and Exporting Location Data
Once participants have submitted the activity containing the Location question, researchers can access their location information from the Explore area of their project.
To view the location information for your collector, click “Responses”, then select from the available response tiles. Each response contains the map for the question with a red pin reflecting the location the participant has selected.
3: Location Information by File Type
The information you see for each location depends on the type of file you are viewing.
- Text by Activity / Text by Question: The following location information is provided: Title, Address, Latitude, Longitude, and Google Place ID.
- Excel and CSV: The following location information is provided, split across five columns: Address, Latitude, Longitude, Google Place ID, and Google Static Map URL.
- Excel with images: The following location information is provided, split across five columns: Address, Latitude, Longitude, Google Place ID, and an image of the selected location.
The Location collector is currently only available for use in private, web-only activities for English language segments.